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Toyota Hilux has been announced as the winner of The 6th International Pick-up Award 2022/2023.
This prestigious award for medium-sized trucks and pick-ups was presented at the Solutrans 2021 exhibition in Lyon, France.
Every year since 2009, the International Pick-up Award (IPUA) has been given to the most efficient one-ton pickup in business today.
As a multi-functional vehicle produced and sold globally, both the product and market for pick-up vehicles continue to grow.
With many brands setting high standards in performance, safety and driver and passenger comfort, Hilux continues to improve on its well-known performance.
The multi-award winning Hilux was presented with this latest accolade by an expert panel of International Van of the Year judges.
This is in recognition not only of its powerful and smooth new engine, better handling, as well as legendary Quality, Durability and Reliability (QDR).
Plus, its appeal is growing in the world's fast-growing off-roader, recreational and urban vehicle markets.
With a heritage of more than 50 years, Hilux always prioritizes extraordinary QDR, and is equipped with very capable off-road performance.
Now, with the latest Hilux, Toyota has expanded the range with a new 2,800 cc diesel unit that offers more refinement and power.
These updates allow the Hilux to meet the needs of customers who want not only a workhorse, but also use it as a recreational vehicle.
The International Pick-up Award is recognition of all the qualities inherent in the Hilux, plus even greater capabilities in the latest model.
21 March 1968 saw the launch of the first generation of the Hilux in Japan, and one year later the model was introduced to the European market. Since then the Hilux has become one of the most successful models in the Toyota range.
Renowned for Quality, Durability and Reliability, the Hilux is unstoppable and has proven unbeatable time and time again, having conquered the North Pole, the Icelandic volcano and the Antarctic continent, and also reached the Dakar Rally champions podium.
Currently, the Hilux is produced in six different countries and sold in 180 countries around the world. With more than 18 million units sold globally, it is the world's favorite pick-up.
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