The Jeep brand reported satisfactory results while participating in the 2023 Indonesia International Motor Show (IIMS). PT DAS Indonesia Motor as the official distributor claimed to have pocketed 53 SPK (vehicle order letters) during the 11 days of the exhibition. This result is said to be an achievement in itself during the company's participation in the IIMS event.
The most popular model is the Jeep Wrangler JL Rubicon Dual Top 4-door with a score of 27 units or 51 percent of the total achievement during IIMS 2023. Next is the new Jeep Wrangler JL Rubicon type Sky One Touch with 17 units or a portion of 32 percent. Next is the Jeep Gladiator JT Rubicon with 6 units or 11 percent. Meanwhile, the remaining 6 percent proceeds from orders for the Jeep Compass, Jeep Wrangler JL Sahara 4-door and Jeep Wrangler JL Rubicon 2-door.
The pride is even more complete because the Jeep Wrangler JL Rubicon type Dual Top was named 'The Best Multipurpose SUV' at IIMS 2023.
"It is a matter of pride and happiness for us that at the IIMS event which we are participating in for the third time, we have sold 53 SPK units. Thank you very much for your trust in Jeep products, where by the end of this event, since the beginning of 2023, more than 100 Jeep units had been delivered to consumers, "said Chief Operating Officer of PT DAS, Dhani Yahya in his official statement, Tuesday (28/02).
During the exhibition, DAS performed optimally by inviting all official dealers under its auspices to participate. Including those outside the city, such as the Kalla Kars Jeep from Makassar, DAS Surabaya, then from Jakarta, namely the JHL Auto Jeep, TDA Jeep, Nusantara Jeep and Autohause Jeep.
Support from motor vehicle financing institutions is also no less important. Like Mandiri Utama Finance which makes the purchasing process easier. Then, there are also oil producers who are partners, namely Adnoc Oil through PT Garuda Petro Perkasa. The excitement of the Jeep booth at IIMS 2023 is also even more perfect thanks to the presence of fans from various communities. As for them, such as JK-One, JKOI, Jeep Indonesia Owners (JIO), Jeep Owners Club, JL Owners Indonesia (JLOI) and Indonesian Off-Road Federation (IOF).
"We are very proud of our achievements at this prestigious event, considering that IIMS 2023 is the third exhibition event participated in by PT DAS Indonesia Motor since taking over the Jeep brand in Indonesia in 2020. It is proven that public interest in Jeep is quite high. "PT DAS Indonesia Motor is committed to continuing to maintain public trust in the Jeep brand," concluded Dhani
